If the king was alive today, Im sure he would be enjoying a bacon cheeseburger with
garlic cheese chips
The fields of Athenry
What's the matter with that clown Ronald McDonald?
He has no problem co-existing all across Ireland, side by side with the far superior fast food outlet, Supermacs. So what's his problem with the Irish burger king (Pat McDonagh, not the fast food restaurant - aka Hungry Jacks for the Americans and Aussies), but the king of the tasty burger from the City of the Tribes, branching into the US and Australian markets?
Do you think that over at the Golden Arches they are all shook up after tasting Pat MacDonagh's produce and realising that they can not compete for taste. To be honest I couldn't give a Hershey's squirt for a McDonald's burger, or the aforementioned chocolate bars v a Cadbury's Fruit and Nut. But we seem to be in a time when freedom of expression and freedom of speech are being challenged, but yet still remain limited to certain aspects of life.
"I want to be free to have a good time and eat some Supermacs and Cadburys"
Supermac’s and McDonald’s have coexisted together within Ireland since 1978, and I for one can honestly say that I have never in all my years confused the two outlets by way of taste, name or by branding. You see thats the other point I'm struggling with, how the hell can McDonalds say that the names could cause confusion. They say the Mac in Supermacs may be mistaken for a McDonald's product. Let's look at the logos.
Oh I can see some real likeness there alright. They both include red and the one on the left could never be mistaken for the real McDonald's logo on the right. Thats because the one on the right is emblazoned across the globe on merchandise and promotional billboards and in mainstream media. In fact take away (no pun intended) the name and just leave the ARCHES and we still know what that is. It's the power of advertising and a global brand playing with our minds.
In comparison if someone tried to tell you that the one on the left was a McDonald's logo it would be like me trying to convince you that the picture below was really Elvis.
You see you are most likely aware that the picture it's not Elvis. But the image is, however, a recognisable brand to a certain audience as someone or something. My point being, that's just like Supermacs would be to certain people across Europe and in America and Australia. There is a market there for alternative Elvis', even when the true Elvis is worshiped as the true King.
But perhaps the only difference is that Tribesmen don't give in to easily and the quality of this alternative Elvis is still far superior to the media portrayed, kings of fast food. In my opinion there is only one Big Mac and he owns a fast food chain called SUPERMACS
Obviously my advice to Europeans, Americans and Australians: Don't be a fat Elvis eating burgers on a daily basis. But....... once you have tasted a Galway Supermacs, you'll never look back!
Supermacs v McDonalds Irish Mirror Online Feb 10th 2015
Supermacs v McDonalds Independent.ie Dec 6th 2014