SAN FRANCISCO: Pedestrian safety was on the agenda at City Hall today as Mayor Ed Lee unveiled a new campaign (WalkFirst) to combat pedestrian casualties on our streets. The Mayor was joined by Chief of Police, Greg Suhr, the San Francisco Municipal Transportation Agency (SFMTA) and other city agencies as he announced the data-driven action plan and location maps to increase safety for people walking in San Francisco. Also unveiled was a pedestrian awareness campaign that is now rolling out citywide to encourage road users to slow down and pay more attention to their surroundings. According to today's announcement, San Francisco would see a total of $17million invested over the next five years for pedestrian safety projects at 170 locations across the city. Mayor Lee said that people walking were among the most vulnerable road users, accounting for half of all traffic fatalities in the city. On average, 100 people are severely injured or killed in traffic collisions every year in San Francisco. “Any pedestrian death or serious injury is one too many,” said Mayor Lee. “San Francisco remains one of the most walkable cities in the world, and we all have a shared responsibility to protect and care for pedestrians. By looking out for each other and by driving more slowly and carefully, we can make a big difference in improving safety for people walking in San Francisco.” BOARD PRESIDENT “WalkFirst represents the City’s effort to improve pedestrian safety where it is most needed,” said Board President David Chiu. “Given our City’s density, high impact and cost-effective approaches are necessary to make San Francisco safer and even more walkable.” TRANSPORTATION AUTHORITY The necessity of this spending and the commitment to pedestrian safety was also shared by the Transportation Authority and District 11 Supervisor John Avalos, also chairman of the San Francisco County Transportation Authority said: “Achieving this goal will take a collaborative approach and sustained investment of resources, as well as continued leadership and new ways of doing business”. Mayor Lee was joined by city partners including the SFMTA, San Francisco County Transportation Authority, Planning Department, Department of Public Health, Department of Public Works and the Controller’s Office. VISION ZERO Mayor Lee also endorsed “Vision Zero” – a goal of zero traffic deaths by 2024, which the SFMTA and SFPD have also adopted. This builds on the Mayor’s commitment to cut the number of people killed and severely injured on our streets in half by 2021, a primary goal of the San Francisco Pedestrian Strategy released in April 2013. For more information on Walkfirst, go to: http://walkfirst.sfplanning.org. For more information on the Mayor’s SF2030 Transportation Task Force Final Report, go to: http://www.sf-planning.org/index.aspx?page=3427. Video: abc7 News KGO-TV San Francisco, CA
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